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Research papers

Relationship marketing= Ethical marketing

The premise of this paper is that relationship marketing should be equated with ethical marketing. That is, ethical concepts are at the root of long term associations between companies. The field of virtue ethics is especially appropriate to this...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Graham Wood, Gene R. Laczniak, Patrick E. Murphy
November 1, 1996
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Citation

Wood, Laczniak and Murphy (1996a, November 01). Relationship marketing= Ethical marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/relationship-marketing-ethical-marketing